Signage

 – See Also, Flags & Banners

May require submittal of Design Review Request Form.

Signs refer to all temporary or permanent signs of all kinds and types regardless of purpose (except political signage as protected under Colorado law), including but not limited to advertisements, bench signs, building signs, construction signs, directional signs, for sale or rent signs, signs with written messages, lighted signs, monuments, political signs, project signs and retail establishment signs.

Generally, the design, content and placement location of all signs within the Community require Committee Approval.   Some exceptions exist.  Provided that the following signs are maintained in good condition, free from tears, shredding, warping and rust, the following signs do not require Committee approval.

  • For Sale or For Rent  (max size 6 sq. ft.) commencing with the date of listing up to date of closing, one sign per property;
  • Open House   (max size 6 sq. ft.) – three days prior thru one day after, one sign per property;
  • Remodel/Contractor Ad   (max size 6 sq. ft.) maximum duration 30 days;
  • Security Company/Service   (max size 2 sq. ft.) maximum 2 per lot, unlimited duration;
  • Garage Sale   (max size 6 sq. ft.) three days prior thru one day after.
  • Political Signs (signs that carry messages intended to influence outcomes of any ballot issues)    (max size 6 sq. ft.) maximum 1 sign per ballot issue / candidate per election cycle, max 45 days before and 7 days after vote.
  • “Drive Like Your Kids Live Here” signs (max size 8 sq. ft.) maximum 1 sign per property; unlimited duration
  • Sandwich board signs on commercial and multi-family properties during business hours / leasing office hours as long as pedestrian traffic on sidewalks is not impeded and the signs are not located in the tree lawn and do not obstruct the right of way.
  • Any sign or banner posted by the Lowry Community Master Association

All other signs, both permanent and any other temporary sign, require submission of a Design Review Request Form and Committee Approval prior to placement or installation.

Prohibited Signage:

  • Flashing, blinking, moving, exposed light, iridescent colors, fluorescent materials, animated or audible signs, and signs with streamers, balloons or searchlights are generally prohibited.
  • Large LED, Plasma or Jumbotron style Signs or displays are prohibited.
  • Off-premises billboard signs are prohibited.
  • Bench signs are prohibited.
  • Neon or gas tubing signs including fiber optics shall generally not be permitted on the exterior of a building.
  • Signs attached to structures with one or more wheels are prohibited, including trailer signs.
  • No sign shall be painted upon any building façade.
  • Rooftop signs are prohibited.
  • Off-site signs (signs advertising products or services available at other locations other than the property on which the sign is located or signs directing persons to locations other than the property on which the sign is located) are prohibited throughout Lowry
  • No owner shall add any lettering to any tower or utility structure located within Lowry or change the color of a tower or utility structure without prior written approval. 

 Content and Limitations:

In general, the informational content of all signs shall be limited to letters designating the establishment name and/or type of establishment and shall not include any specification of the merchandise offered for sale therein or the services rendered therein, advertising devices, slogans, symbols or marks except corporate logos (which may include a short tagline), street numbers, street name, and informational displays for hours of operation or upcoming services or events.  All sign placements must adhere to the Site Triangle Guideline.

Permanent Signs vs. Temporary Signs:  

Permanent Signs are those intended for long term use and display.  These would include lettering and signage displays affixed to buildings, walls and monuments and free standing signs which are constructed of more permanent materials that are not intended to be moved.  Additionally, construction signs, directional signs and any sign that has electrical components to it, whether powered by a direct electrical connection or by a battery or battery pack, will be considered a Permanent Sign.

In addition to Committee approval, permanent signs may also require zoning and building approval from the City and County of Denver.  No Permanent Sign may be constructed or placed without all required approvals.

All other signs, generally those that are more transportable and made of less durable or non-permanent materials, are considered Temporary Signs.  All temporary signs must be kept in good condition free from tears, shredding, warping and rust.   Lighting shall not be used on temporary signs / banners.

Placement Restrictions for Temporary Signs

  • No signs shall be posted or attached to trees, public utility improvements, lighting poles or fixtures, traffic signs, or traffic control devices or on LCMA owned or maintained property without written permission from the LCMA.
  • No signs shall be posted, placed or erected within public rights-of-way and thoroughfares, including tree lawns (the area between the sidewalk and curb).

Temporary Signs:  Requires submittal of Design Review Request

Unless included in the exempted list above, all other temporary signs require the submission and subsequent approval of a Design Review Request Form. The LCMA desires and supports a clean, well maintained and un-cluttered appearance for the Community, and will generally deny requests for posting other temporary signs as being inconsistent with supporting these goals for the Community.  The Committee will determine in its sole discretion each temporary sign placement request.   The  Design Review Request Form  required for Temporary Signs should include:

  • Size of the Sign – which may not exceed 8 square feet
  • A design or rendition for the face of the sign
  • A description of the need or purpose for the sign
  • A description of the materials to be used for the sign
  • The duration of time for which the sign is to be displayed – which may not exceed 45 days
  • A photo or picture that identifies the requested placement location and relative scale of the sign 

Permanent signs:  Requires submittal of Design Review Request

These guidelines apply to all categories of Permanent Signage which follow:

  • No permanent sign will be installed without Committee approval.
  • Permanent signs shall be architecturally compatible with the primary building on the property
  • Signage shall have no exposed wiring, conduits, tubing, lamps, ballast boxes or raceways.  All cabinets, transformers, ballasts, attachment devices and similar equipment shall be concealed.
  • All materials used in for Permanent Signage, shall be durable, of permanent nature, require minimum maintenance and be resistant to weathering and staining.
  • Signs constructed of MDF are prohibited.
  • No sign or any portion thereof may project or extend above the parapet wall or top of the exterior wall or building façade upon which the sign is mounted.

Lighting Guidelines for Permanent Signs:

Subject to the Prohibitions listed above and the specific allowances for monument signs listed below,  Permanent Signs may be lighted to allow their effective use  during evening hours.

  • Signs should be backlit, or lighted from overhead, downward directed sources.
  • The intensity of the lighting applied to a sign shall be of a minimum nature, enough to light the sign, but not enough to cast ambient light, or to broadcast light into neighboring areas.
  • When signs are lit by LED bulbs or strips, the LED bulbs or strips must be in the softer light categories of 3000K or less.

Construction and Commercial Leasing Signs:   Requires submittal of Design Review Request

  • All construction and commercial leasing signage must be approved by the Committee.
  • During construction, construction/leasing signs or banners announcing such construction or commercial leasing shall be permitted with the maximum dimensions of eight feet by four feet.
  • No sign is to be constructed more than two and one-half feet above the ground level to the base of the sign
  • All construction / commercial leasing signs that are not banners (See: Flags and Banners) shall be constructed of dimensional lumber and shall have all exposed surfaces painted.
  • If a sign is to be supported by exposed posts, the base of the sign shall be framed out to give a finished solid appearance.
  • Construction signs may set forth the name of the project, a short description of the project, the owner, contractor, architect, engineer, financing information, completion date and leasing information.
  • Construction / commercial leasing signage may be installed no more than one hundred twenty days prior to work commencing.
  • All construction signage must be removed within thirty days of completion of the project.
  • All commercial leasing signage must be removed with the sale, rental or occupancy of ninety percent of the total leasable or salable square footage of the buildings within the development.

Directional Signage:      Requires submittal of Design Review Request

Directional Signs are permanent signs located throughout a commercial property, a retail complex or multi-family residential complex and within sub-association common areas for other residential properties.  Directional Signage is used for the purpose of directing vehicles and pedestrians to destinations such as parking, entrances/exits, leasing offices, buildings and unit addresses.

  • Directional Signs should be the minimum size necessary to communicate the most essential information and without decoration.
  • Directional signage shall not exceed a maximum of six feet in height and shall not have a sign panel larger than nine square feet in size.
  • Directional signs may be placed in elevated locations, (i.e. hung from street posts, street lamps, or building facades) – provided that the purpose for elevating the sign meets a directional need that is best served by elevating the sign face, and that the sign face is appropriately scaled and meets the previous criteria.
  • Directional Signs shall not be visible from beyond the boundaries of the property, except at property entrance and exit locations.
  • Directional Signs shall not be located within the paving setbacks, the exception being signs identifying entrances and exits
  • One sign identifying the address street number of each dwelling unit is permitted, provided that the surface area of such signs does not exceed one square foot.
  • One sign identifying each public or quasi-public use is permitted, provided that the surface area of each sign does not exceed ten square feet.

Monument Signs:      Requires submittal of Design Review Request

  • Monuments Signage Placement shall be limited to principal or primary entrances.
  • Monuments shall be appropriately scaled for both the pedestrian and automobile.
  • Monuments shall not obstruct or interfere with vehicle sight lines at intersections or entrances.
  • Monument signs should be scaled to be aesthetically pleasing but may not project higher than nine feet above ground level.
  • Primary monument signs shall not exceed forty-five square feet of surface area per sign face.
  • Secondary monument signs shall be smaller in size than the primary monument sign on a property.  Secondary monument signs shall not exceed thirty square feet of surface area per sign face, and shall not project higher than seven and one-half feet above ground level.  Lettering on any secondary monument sign is limited to the building, company or business name and the purpose of the entry e.g., “Visitors’ Entrance.”
  • All primary and secondary monument signs shall be illuminated by concealed floodlights from ground level or backlit, as approved by the Committee.  No lights exposed to view from the street shall be mounted on the sign.
  • Monument Signs may include a small programmable LED section to be used to display hours of operations, meeting dates and times, and upcoming scheduled events. The LED display may not use the scrolling or flashing features for which it may be capable, but instead must project a timed, steady display of at least one minute in duration before a message is changed out and a different message is displayed.  The LED display must be programmed such that the background color for all LED messages is black.

Retail Signage:  Requires submittal of Design Review Request

  • Monument signs associated with any retail use may be located within the paving setbacks in front of their building.
  • Entry signs associated with retail uses shall not be located closer together than three hundred feet.
  • A façade mounted sign associated with a retail use or a retail complex shall be limited to the trade name of the retail use or store.
  • All façade mounted signs within a retail complex shall be consistent in height, size, general appearance and location on the building with other retail uses in the same retail complex, all of which is subject to committee review and approval.
© 2017 Lowry. All Rights Reserved.       7581 E Academy Blvd, Ste 211, Denver, CO 80230          lcma@lowrydenver.com